Globalization of film industries

Hollywood is a district in Los Angeles, and it is famous for its commercial area and entertainment industry. But now, when people once mention Hollywood, people always think of those American famous films and superstars. Hollywood likes a dream land and it attracts lots of people to join in. In recent times, there are many famous films have been made there, such as Spider-Man, Fast Furious, and Superman etc., these films are very famous and popular even in Asian countries.

Asian market can be seen as a big budget for Hollywood entertainment industry. ‘Hollywood today is fascinated with martial arts, the studios are importing major martial arts stars like Jackie Chan and Jet Li from Hong Kong and putting them in a succession of big budget films’ (Klein, 2004). Hollywood film industry is willing to cooperate with these Asian superstars because this can bring them big profits especially in China market. Recently, a famous Chinese actress BingBing Li joins the film of Resident: Evil 5, and her performance achieves success.

‘A number of factors are driving the Hollywood’s embrace of martial arts genre films, and a growing popular interest in many forms of Asian culture’ (Klein, 2004). Because of the globalization is conducting the development of media, any forms of media including films, literature, music, all of these are spreading in the whole world. The diversity and impact of East and Western culture makes they attract to each other. Thus, through the globalization, it makes the relationship more closely between Hollywood and local Asian film industry. As a result, when Hollywood makes a film, they also consider the element of Asian market, and use some Asian culture in the framework of the film.

In compare of Asian films, the local industries also think of some new ideas to change the stereotype of local films. To consider the globalization of the media, some of the Asian films invite Hollywood superstars to join in to enhance the reputation of the film in international film platforms.  

 

Reference

Klein, C 2004, ‘Martial arts and globalization of US and Asian film industries’, Comparative America Studies, vol.2, no.3, pp.360-384.

 

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Global Celebrity

Celebrity has developed into a particularly powerful and pervasive trope for contemporary culture (Marshall, 2013). A celebrity is a person who has prominent profile and influence in news media. Celebrities may be known around the world, so the celebrity culture is a global phenomenon. Celebrities include those politician, pop stars and film actors etc. Among media field, these celebrities can make big influences in shaping the public’s behaviors. Such as when some stars represent advertisements for the products, people who like the stars may buy the merchandise. Nowadays, the media becomes broad and the development of globalization is faster. Global celebrity with those superstars like Madonna, Tom Cruise and Angelina Jolie etc. has the more impact especially in music and film, not only in America but also in other countries.

 

Beside the celebrities in those western countries, there are also lots of celebrities in Asian countries. A particular example of a pop music star who called Jay Chou, he is from Taiwan and he is very famous in China and even in other Asian countries. His music style shapes in many ways of musical field. Some subsequent and new pop stars like to imitate Jay Chou’s music style and includes his way of speaking, because he is very humorous. Jay Chou has the big influence in pop culture, his songs are all make by himself and young people like listening his songs very much. Many advertiser like to invite Jay Chou to represent their products, because he has many fans and big rallying point to attract people among consumer behavior in the marketing.

Jay Chou puts his efforts in films in recent years. He performs very well in the film and these films are very popular and achieve success in screen. Jay Chou is a global celebrity because he is well known even in Hollywood. He is invited in playing a role in ‘The Green Hornet’ , in this movie, it enhance the popularity of Jay Chou in an international platform.

 

 

Reference

Marshall, P.D.2013, Persona Studies: mapping the proliferation of the public self, Journalism, June 4. Online edition.          

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Games and participatory cultures

In recent times, there are lots of games especially with the development of those online games, the media cultures become more diversified. Playing games is a good way to relax during leisure time and many young people like playing online games for fun. “In the seven years from 2005 to 2011, the proportion of gamers who are female has increased steadily from 38% to 47%” (Chris, 2013).The development of games also conduct the entertainment industry regarding to there are lots of products designing for game consumption. Such as PSP, Wii, and those game CDs.   

Computer games still take the major part of gamers in entertainment. “Computer games have to be defined based on specific combinations of technical, social, cultural and economic characteristics” (Raessens, 2005). No matter computer games or other types of games, it forms a specific type of participatory media culture and it is diverse from other media forms such as films, television or radios. The participation is a new and essential concept in relating to computer games in media culture. Because it allows people to engage in and their activities are taking part in the participation of playing games. Comparing to other media forms, like films or television, the audiences can only see from the screen but without doing any activities. Computer games bring much fun in ways of people’s entertainment.

 

 

Currently, there are some famous and popular online computer games that attract many people to play such as World of Warcraft (WOW), StarCraft etc. These popular games not only provide the gamers entertainment but also form the new participatory media culture in shaping people’s activities. Furthermore, there are some groups are formed for those people paly the games professional and they take part in competitions. On the Internet, there are many particular game websites to allow gamers to discuss and show some techniques for those green hands how to earn high grades when playing the game. The games shape a new media culture and guides this specific culture turns trendier and bring the pluralism in developing modern media. 

Reference

Raessens,J. 2005, ‘Computer games as participatory media culture’, Handbook of Computer Game Studies, MIT Press, Cambridge, Mass,pp.378-388

Chris, M 2013, ‘Week 7 slides: games and the global culture of production’, Retrieved on September 2013.

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